Performance and Endurance

“Top athletes understand that to play at their best, they must alternate periods of intense performance with periods of strategic renewal.” – Robin S. Sharma

In the world of elite athletes and over-achievers, performance is everything.

 And all those who train will tell you that nutrition and athletic performance are synonymous.  What you consume is ultimately what fuels your body and even the healthiest of meals can lack the full nutrients you need to maintain the level of health need to perform at optimal levels. At Crank and Grind we are super passionate about the performance aspect of everything – I mean have you seen our sport’s tech? So it was a natural progression for us to to implement nutrition into the formula. We searched high and low, asked questions from our global athletic mates and coaches. The stand out was company Pro4Mance.

There are a number of reasons nutrition can help boost performance.

Energy Consumption  –

The Recommended Dietary Allowance (RDA) is the average daily dietary intake level that is sufficient to meet the nutrient requirement of nearly all (97 to 98 percent) healthy individuals in a particular gender and life stage group.  However, each individual’s food-energy intake must equal the energy expended, in order for the person to maintain their body weight, as well as, fuel it to accommodate an active lifestyle. Pro4mance knows that premium performers require premium ingredients.   Endurance increases nutrient needs. The immense amount of extra oxygen and energy used by elite athletes demands nutrient consumption that far exceeds the typical RDA of the average population. Consuming just the stated RDA can actually limit your athletic performance. Pro4mance is the new breed of endurance nutrition. Researched and made in Australia, Pro4mance only use premium ingredients, guaranteeing the highest quality endurance nutrition, that are all tested for WADA banned substances.


Chemicals in Food Supply –

What once was considered the cleanest of foods – fruits and vegetables that were harvested and not processed – are now compromised with chemicals ranging from pesticides, herbicides, and other environmental contamination.  As commercial farming expands, the demands compel producers to use myriad substances that jeopardize the proper amount of nutrients that would otherwise naturally develop in fruits and vegetables. The entire Pro4mance range is made in state-of-the-art facilities in Melbourne, using only premium ingredients which have been scientifically provento address the five primary demands of every endurance athlete.

Age Increase means Absorption Decrease-

The body’s ability to absorb nutrients at a younger age is much more fluid than it is as your body ages. Naturally, children are still encouraged to take multi-vitamins for reasons stated above – like vitamin and mineral depletion due to modern farming techniques and free radicals found in produce and processed foods.  While children need not consume a lot to maintain their energy levels, adults – especially active adults – most certainly need to take in more nutrients to heighten the rate and volume of absorption. Rather than consuming more food, which would set clearly skew dietary intake goals. Produrance products have been scientifically formulated and tested for athletes participating in endurance exercise which require large amounts of energy over an extended period of time, using a delivery method that is optimal for athletes on the go.


According to recent studies just as supplement users have been shown to maintain healthier lifestyle behaviours, individuals who take dietary supplements are more likely to have a better health status, including better self-rated health and fewer cardiovascular risk factors, such as high blood pressure, than non-supplement users.

If you’re looking for a range of products created to meet and exceed the demands of every endurance athlete, including preventing dehydration, preventing muscle cramping, maximizing energy and speeding up recovery come in and check out Pro4mance’s new breed of endurance nutritional supplementation.